While running an online campaign every marketer needs to be aware of what’s going on the market. How is the competition seducing a customer? What arguments do they use? What do they highlight? Where do they show up?
This knowledge helps a marketer come up with a unique offer. With one virtue, that is original. Hence, it grabs the attention of a customer and attracts him or her.
But analyzing online ads manually is like fishing on a bad day — you are waiting for hours and may catch nothing. Ads appear everywhere, but you never know where exactly. You check the most popular publishing places for your business niche and on a good day you can find some ads run by the competition, but on a bad day you cannot find anything. It’s a tedious work.
AVG, a company offering one of the most popular anti-virus software, was tired of doing manual searches of the marketplace. It took too much of their time and results were always just a piece of a puzzle. They could never see a whole picture. And they craved to see one.